An excellent example of early banner cloth advertising. The
sign reads "Bradley's Super Phosphate" - "Manufactured by Bradley Fertilizer Co,
Boston." Depicted is a Native American standing in a field of crops, displaying maize
grown with phosphate and without. "Standard Guaranteed". Nicely detailed in black,
red, and gold, within a wooden frame as shown. Overall condition is very good with only
very minor frame chipping as depicted.
1916, when Jantzen introduced a collection of figure-hugging suits sporting shorter
shorts and even cutouts in 1916 they changed the term “bathing suit” to “swimming suit”
to justify their more revealing suits as athletic. We found a circa 1930 Jantzen
Swimwear poster featuring a closely related illustration.
1.The Red Diving Girl made her first appearance on the Jantzen catalog in 1920,
wearing her own cap and stockings. This iconic logo was designed by Frank and
Florenz Clark, freelance artists who worked with Jantzen’s advertising agency.
Billboards featuring the Diving Girl appeared along highways leading to beaches in San
Francisco, Los Angeles, and Portland. In 1921, Jantzen published its first national
advertisements for swimming suits in Vogue and Life magazines. The full-color ads
were illustrated by prominent artists such as Coles Phillips and Anita Parkhurst. It was a
gutsy and visionary move for a small knitting company in remote Portland.
Jantzen first used its slogan, "The suit that changed bathing to swimming," in an
advertising campaign in 1923. The Diving Girl began appearing on swimsuits and as
decals that showed up on automobile windshields across the country. In 1924, the
registrar of motor vehicles in Boston determined that the silhouette of a bathing girl was
too distracting and banned the decals from cars in the interest of safety. By the end of
the decade, the Diving Girl had become an international symbol, now without her cap
and stockings. The image is still part of the Jantzen logo, making the Diving Girl one of
the longest-lived apparel icons in advertising history.
1. The Oregon Encyclopedia, A Project of the Oregon Historical Society,
Adrienne Denaro
RARE & EXTRAORDINARY
"GREAT SOUTHERN FREIGHT & PASSENGER LINE" ADVERTISING POSTER. Circa
1878, New York. Shipping posters of this period are extraordinarily rare. This beautifully
rendered lithographic color poster for steamship travel from New York to Savannah,
Georgia with connection to the Central Railroad of Georgia, the Georgia & Florida Inlaid
Steamboat Company, Atlantic & Gulf Railroad, and Steamer San Jacinto. "Connecting
Passengers on Tuesdays, Thursdays & Saturdays to Destination in Nassau, N.P.
Florida, Georgia, Alabama, Mississippi, Louisiana & Havana. Showing A "City of
Macon" Steamer''. Steamships used were provided by the Ocean Steamship Company
dated January 1, 1878. In the center of the poster is a very nice rendition of the
steamship "SS Jacinto" travelling under full sail in choppy seas. Framed and
professionally matted under glass. Housed in a walnut and ebonized Victorian frame.
Very good to excellent condition with strong graphics and color. No imperfections noted
beyond some very minimal losses in the margin.
The advertisement reading "Older Than the State" and
"Always Up to Date". "Colorado Springs":
Depicted is a Native American warrior with rifle overlooking an encampment from a
rocky ledge. The advertising print is matted under glass within a gilt frame. The print is
in very good condition. Original brass grommet for hanging is intact. Frame is original
with undisturbed surface and patina. Very good overall.
A fabulous 19th century colored litho depicting Mt. Vesuvius erupting in the background.
In the harbor are fisherman and boats. Within the border, boldly advertising Aetna
Insurance Company… “Paid $25,221,485.37 In Loses” “In land and fire Assets
$5,000,000 1819-1869 Hartford Ct”. It is mounted within a walnut Victorian frame with
gilt liner of the period. (Frame: 31.5" x 25.25"; view: 27.5" x 21.25")
The original label/instruction sheet remains intact, scattered and minor losses to paint
as depicted; as expected, minor imperfections; lithography is fine.
(27.75" x 22" x 3.5")
New York--New York. 1868 J. Monroe Taylor, Cream Yeast Baking Powder. Bowers-NY-7836, Rulau-658. Gilt Brass. 34 mm. EF.
Obverse: Liberty portrait left, similar to that used on the United States Mint's double eagle gold coins of 1849 to 1907, with 13 stars around the border and the date 1870 below. Reverse: Inscription J. MONROE TAYLOR'S / CREAM / YEAST / BAKING POWDER, / WARRANTED TO GIVE /SATISFACTION. / FOR SALE BY ALL GROCERS…printed on lilac paper. The paper is choice, boldly colored and with just a trace of normal circulation wear. The obverse retains most of its original golden finish. By the T.N. Hickcox & Co. of New York City. According to the 2014 Bowers reference, between four and seven examples of this card are known.
From the Q. David Bowers Collection. The plate card in the 2014 shell card reference by Q. David Bowers. Collector tag with attribution notation included.
Mixed media sign was commissioned about 1933/1934 and was installed over the entrance of the Reliance Insurance Company building in Tacoma, Washington. The sign went to storage in the early 40's when Reliance relocated offices. The sign was discovered in the Tacoma building by construction workers then shipped to Reliance’s Philadelphia headquarters in 1997. The sign was installed with back lighting in the stairway between the 15th and 16th floors 1998; removed from stairway about 2004 when Reliance vacated the floors. The sign remains in excellent original condition and measures 53 by 73.75". Please call for additional information.
This is an early round celluloid advertising mirror for James Logan 5¢ Havana Cigars.
The back of the mirror displays a young boy peeing behind a large tree; a large goose
startling…and a log cabin. There are three tiny and tight cracks at two and five o’clock.
$190.00
110-963
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